Style That Grew Up With You

Fashion for women over 40 who are done being told to hide, shrink, or dress like someone they used to be. Real fits, honest reviews, and outfits that suit the life you actually live.

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Outfits Worth Saving

  • Working Mom Outfits Over 40

    13 Working Mom Outfits Over 40

  • A Real Style Guide for Women Over 40

    A Real Style Guide for Women Over 40

  • Only Fashion Rules That Matter After 40

    The Only Fashion Rules That Matter After 40

  • How to Look Younger Over 40 With Your Closet

    How to Look Younger Over 40 With Your Closet

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What to Wear, When It Matters

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A Little About This Place

I started Willow Forte because I was tired of fashion advice that told me to either hide or dress like my daughter. There had to be a middle. So I made one — a small, quiet corner of the internet for women who just want to feel good in what they’re wearing.

DRESS LIKE YOURSELF AGAIN

✿ style advice for women over 40, sent every sunday ✿